Hello everyone. It’s Jonnie, owner and proprietor of Jonnie Grieve Digital Media. This little venture of mine has been going now for about a year and a half. Since January 2012 I was thinking very much about the possibility making websites in return for an income. Working for myself is something that I’d wanted for some time previous. Websites are my passion. They make me tick and have done for a long time. I love the feeling of creativity, of being responsible for creating and designing something that is going to make a difference to individuals and businesses.
Last July, I made it official and gave the business a name, and here I am. In that time I’ve acquired a small but valuable set of clients who have given me business, mostly for websites but for some important Multimedia work as well. I also have many more potential leads that could lead to more business and important income.
But as I have also been learning it is very difficult to get a business off the ground and give myself reliable income. It’s one of the major disadvantages of self-employment. The money can come in but not always when you need it or as often as you need it. I’ve been relying for a little while on networking and work of mouth for the time being to build my client network.
So more and more lately, I have been asking myself the question, “How can I make more money?”
The obvious answer is marketing and promotion. I do have ideas and plan to start to get my name out there and let people know I exist and available for web design.
But what else can I do? There is another option and this is the most difficult one, I think. Review my charges and my policies for getting in continued income, and this what I mean by “continued income”.
My current pricing structure for websites is as follows.
- £220 1-5 pages
- £250 6-10 pages
- £300 10-15 pages
- £400 for 15+ pages
I don’t charge an hourly rate for my designs.
As it stands at the moment I charge a design fee which covers design and building of the project, for which a deposit may be paid with the rest paid on completion. If I take care of the domain and hosting, then I will also pass that cost on too. But then that’s it. Currently, I have no policy for continued edits and changes to the site. I don’t stop communicating or advising my clients once the websites are complete and I’m always available for questions help and advice. Simply put, I don’t stop working for my clients but the money stops coming in. I’m sure you can all see there is a problem with that scenario that is my predicament.
At the moment there is no policy I have in place for charges for ongoing work like edits and changes to pages and sites. I do many changes on websites for clients on demand. If they’re simple things like a spelling error or a stray character then that is simple and I’m not inclined to charge money to cover such “work”. But there are often times I’ve been doing some work and thought, surely there is billable time for me here where I am doing work and the work I am doing is worth some return on the time I am spending.
So I could stamp my foot down and say, yes I can add this for you but it’ll be another £10 or £20 but then, I could start scaring clients away for extra billable work where before they’d previously have had it for free. New pages and fundamental design changes are certainly fair game, but I suppose my point is that at the moment I don’t quite know what I am going to do but I do know that I can’t carry on the way I am running things currently.
Therefore I want to use this blog to inform my clients and future customers that I am reviewing my policies for ongoing billable work and word will be forthcoming on how things will happen in the future. I will make a clear policy on how I will handle changes and edits in the future.
I’d like to thank my current clients for their business and hope we can continue to build a long lasting business relationship in the future.
*Feel free to share any comments you may have*